1 Year - 2 Semesters Ontario College Graduate Certificate
The program is unique in Ontario, combining key skills and practical experience in public relations and event management activities. It has the potential of increasing the employment opportunities for graduates with both private and public sector organizations looking for well-trained public relations professionals who have the added skill set of event management expertise. Students will learn successful public relations strategies and receive training in media relations, presentation skills, issues management and effective writing instruction. The public relations training will be combined with expert instruction in all facets of planning, executing and analyzing corporate events. Field placements will give students “hands-on” experience in the real world of public relations and managing events to further round out their studies prior to graduation. Potential employers will recognize the value of hiring graduates of this program who can fill the important dual roles of public relations and event management within their organization.