1 Year - 2 Semesters
Ontario College Graduate Certificate
Campus: Sault Ste. Marie
Start Dates: Sep 2022, Jan 2023


You’re good at connecting people and creating a buzz. This is what makes public relations your calling! The Sault College Public Relations and Event Management Program is unique in Ontario and will have employers eager to hire you as a professional with two in-demand skill sets.

During this in-class and experiential two-semester PR program you’ll learn successful public relations strategies, dynamic presentation skills, strategic communication techniques and in-depth training in media relations.

Plus through engaging event planning courses, gain expert instruction in online event planning, and fundraising for corporate and non-profit sectors.

There’s no doubt you’ll make waves in this field!

As you earn your public relations diploma, gain real event management and PR experience through organizing events and executing campaigns for real clients – this is not your typical public relations college in Ontario. This program also includes a four-week Field Placement opportunity that enables students to apply their knowledge and skills with a local organization.

Expert instructors. Small class sizes. Guest speakers. Real-world experience. Networking opportunities. Portfolio building.

You will find it all here!

Requirements & Program Information

Ontario College Diploma, Ontario College Advanced Diploma, University Degree or equivalent in a related program of study.

Career Path

Graduates of the Public Relations and Event Management program will be able to provide potential employers with two in-demand skill sets in a strong marketplace.

Graduates roles could include corporate spokesperson, media relations, issues management, community relations, event management, government affairs, publicity and promotion, sponsorship and fund raising. Recent studies in the public relations industry indicate a continuing demand over the next several years for PR staff in business, charitable and non-profit organizations, and government at all three levels. This ongoing demand is combined with the fact many senior PR practitioners will be retiring from the industry in the next five years creating further job opportunities. Graduates will be well positioned to work towards professional accreditation from the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC)

Fees & Costs


These fees are for the 2022-2023 academic year (year 1 of study), and are subject to change. Please visit your Student Portal to view your Schedule of Fees.


Program Coordinator: John Cavaliere, (705) 759-2554 ext 2764, john.cavaliere@saultcollege.ca

September and January intakes are available for this program. Please contact the Registrar`s Office for further information.

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