Marketing 2 - OEL464
Marketing 2 is designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2provide coverage of the remaining components of the marketing mix that was introduced in Marketing 1.