Sport and Sponsorship and Sales

Students in this course will explore the increased costs and financial needs of sport and recreation and will discuss how to meet those needs. Students will work to develop a practical approach to obtaining the financial resources required by both for-profit and nonprofit sporting organizations.  Students will also discuss and explore the role of sales and marketing in the financial viability of a sporting organization with topics including sales management, ticket sales, sponsorship opportunities, athlete endorsements, and licensing and merchandising.