Sport and Sponsorship and Sales

Sport and Sponsorship and Sales - SPT305
Credits:
3

Students in this course will explore the increased costs and financial needs of sport and recreation and will discuss how to meet those needs. Students will work to develop a practical approach to obtaining the financial resources required by both for-profit and nonprofit sporting organizations. Students will also discuss and explore the role of sales and marketing in the financial viability of a sporting organization with topics including sales management, ticket sales, sponsorship opportunities, athlete endorsements, and licensing and merchandising.