Digital Media and Marketing in Sport

Digital Media and Marketing in Sport - SPT403

In this course, students will apply marketing, sales and promotional principles to digital media tools that have quickly become an important part of the sports industry. Students will explore the digital side of sports, learn the latest trends, best practices, and issues, and develop skills through using key digital platforms. Students will learn how to maximize impact to raise profiles of a sporting organization using current research, best practices, and hands-on coursework.