Program Code: 2165


This part-time online certificate is designed for individuals who have a background or interest in business, marketing, advertising, communications, or web design who want to learn about the dynamic field of social media and digital communications, which has changed the way organizations interact and communicate with customers and employees.

Learners will gain the practical skills and knowledge needed to effectively use and leverage social and digital media tools required by today`s employers, and will learn about social media marketing and strategies, including best practices and cautions; emerging technologies and tools; and communicating to different target groups using different digital communication tools.

Learners must complete five compulsory courses, as well as one elective of their choosing from the list below.

OEL1302 - Social Media Policy - Applied

OEL1303 - Social Media Risk management

OEL1304 - Writing for the Web


OEL1297 - 3 Introduction to Social Media
OEL1298 - 3 Developing a Social Media Strategy
OEL1299 - 3 Monitoring & Measurement
OEL1300 - 3 Digital Communication
OEL1301 - 3 Applied Social Media in Business

Choose one elective:

OEL1302 - Social Media Policy - Applied

OEL1303 - Social Media Risk Management

OEL1304 - Writing for the Web

Requirements & Program Information

Entrance and Certificate Requirements

  • Students must have an Ontario Secondary School Diploma (OSSD), or equivalent, or be 19 years of age or older.
  • Students must successfully complete all courses within 7 years of acceptance into the program in order to graduate.
  • Students must obtain a G.P.A. of 2.0 or 60% or higher to obtain this certificate.


Upon successful completion of the online Social Media and Digital Communications certificate program, students will obtain a Sault College certificate.

Career Path

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.jobbank.gc.ca.

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