Sports Public Relations and Promotion

This course offers a practical approach to public relations and promotion in sports administration. Students will engage in hands-on activities, simulations, and real-world projects to develop their skills in effective communication, media relations, and promotional strategies within the sports industry. Students will explore ethical issues in sport and demonstrate their ability to apply theoretical concepts to practical scenarios, including writing and distributing press releases, working with media, understanding the importance of proactive crisis communication plans, and using new media as part of promotion.