Overview
The Business – Marketing program will prepare you to carry out marketing functions within the Canadian and global business environment.
Through a blend of business and marketing-focused learning outcomes, you will gain the skills needed to succeed in a variety of professional roles.
This two-year diploma program will allow you to successfully assess, analyze, and evaluate marketing strategies for products and services, ensuring effective promotion, pricing, placement, and distribution. You`ll also gain the skills to contribute to the creation of marketing and integrated marketing communications plans while supporting business plan implementation.
With strong communication, research, relational, and computational skills, you`ll play a key role in driving marketing functions within an organization. With a growing focus on creative problem-solving, innovation, and entrepreneurial thinking within marketing, your ability to monitor emerging trends and technologies to enhance marketing results and identify new opportunities for growth will be key to success in your career.
Get Your Chartered Marketer Designation
Business - Marketing is a pre-approved program for you to become a Chartered Marketer (CM) through the Accelerated Education Path with the Canadian Marketing Association (CMA).
As the only marketing designation recognized across Canada, the CMA's Chartered Marketing designation sets a high standard in the marketing industry. Achieving this designation showcases your marketing proficiency and underscores your leadership skills, positioning you as a marketing leader in the business world. You'll also get access to exclusive CMA member benefits including networking events and discounts on events, courses, and training and much more. Learn more at charteredmarketer.ca.
Courses
| BCH102 - 3 Organizational Behaviour |
| MKT310 - 3 Advertising and Media Management |
| MKT311 - 3 CRM and Targeted Marketing |
| MKT312 - 3 Research, Data and Analytics |
| GEN100 - 3 Global Citizenship |
| Electives: Students will complete one business elective in semester 3 of the program. |
Requirements & Program Information
Ontario Secondary School diploma with Grade 12 English (C) ENG4C and Grade 11 Foundations for College Math (C) MBF3C or mature student status. Applicants whose first language is not English must provide proof of English proficiency. Sault College accepts the TOEFL or IELTS, or equivalent test to satisfy our English admission requirements. Missing any requirements? Get them for free from Academic Upgrading.
Career Path
Graduates of Business - Marketing Programs carry out marketing functions within the Canadian business environment. Graduates therefore demonstrated achievement of vocational learning outcomes which relate to both business in general and marketing in particular. Employment opportunities are available in advertising, marketing, public relations, media relations. Graduates may be employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, public interest groups or may be self employed.
Ontario Colleges' Marketing Competition (OCMC)
Each year, our Business - Marketing and Business students have the opportunity to participate in the OCMC, an exciting case-based business competition built on real-world cases. The competition gives students research, time management, and presentation skills that will help to set them apart in today’s competitive workforce.
Contact
Program College Contact: Barb Bringleson, barb.bringleson@saultcollege.ca