Graduates of Business – Marketing Programs carry out marketing functions within the Canadian and global business environment. Graduates have therefore demonstrated achievement of vocational learning outcomes which relate to both business in general and marketing in particular.
Graduates of programs leading to an Ontario College Diploma in Business – Marketing are able to apply planning, assessment, analysis, and evaluation skills, to the marketing of a product or service, and its promotion, pricing and placement/distribution to support the marketing activities of an organization. Graduates are able to participate in the design of an organization`s marketing plan, the integrated marketing communications plan, and contribute to the implementation of its business plan. Additionally, they will be able to use communications, research, relational and computational skills to support the marketing functions of an organization. With a growing focus on creative problem solving, innovation and entrepreneurial thinking, the marketing graduate will monitor and evaluate emerging trends and technologies, focusing on marketing results and opportunities for improvement and change.
Requirements & Program Information
Ontario Secondary School diploma with Grade 12 English (C) ENG4C and Grade 11 Foundations for College Math (C) MBF3C or mature student status. Applicants whose first language is not English must provide proof of English proficiency. Sault College accepts the TOEFL or IELTS, or equivalent test to satisfy our English admission requirements.
Graduates of Business - Marketing Programs carry out marketing functions within the Canadian business environment. Graduates therefore demonstrated achievement of vocational learning outcomes which relate to both business in general and marketing in particular. Employment opportunities are available in advertising, marketing, public relations, media relations. Graduates may be employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, public interest groups or may be self employed.
Ontario Colleges' Marketing Competition (OCMC)
Each year, our Business - Marketing and Business students have the opportunity to participate in the OCMC, an exciting case-based business competition built on real-world cases. The competition gives students research, time management, and presentation skills that will help to set them apart in today’s competitive workforce.
Fees & Costs
These fees are for the 2024-2025 academic year (year 1 of study), and are subject to change. Please visit your Student Portal to view your Schedule of Fees.
Program Coordinator: Barb Bringleson, (705) 759-2554 Ext 2518, barb.bringleson.@saultcollege.ca
September and January intakes are available for this program. Please contact the Registrar`s Office for further information.