The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry. Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn. Our program provides a fast-paced, detailed curriculum with a full-breadth of digital marketing knowledge in order to be a competitive applicant in an ever-growing job market. Digital Marketing jobs are growing 112% faster than the U.S. national average job growth*. Upon completion of the program students will be equipped with the tools to be successful at jobs such as marketing coordinator, social media advertising coordinator, branding coordinator, junior UX designer, and more.
In this 16-week program, students are taught foundational basics such as:
- Branding
- Market Research
- Digital Advertising
- Competitor Analysis
- Organic and Paid Media
- Google Analytics
- SEO- Search Engine Optimization
- Advertising Strategy
- Customer Personas
- Website Analytics, and more
If you require financial support for this program, you may be eligible for a Student Line of Credit with BMO. Details to be provided at time of registration. For more information visit bmo.com/sloc.