International Sales and Marketing

International Sales and Marketing - GBM306
This course equips students with the knowledge and skills necessary to build their company`s strong international brand, develop effective sales and marketing strategies, build a high demand for product and create strong relationships with customers. You`ll be able to do all of the above by recognizing and applying the considerations an organization must make when promoting and selling products or services beyond domestic borders. In this course students learn how to fulfill your market entry and competitive strategies with the creation of actionable marketing and sales plans, meet the needs of your customers by adapting products and services for specific international markets, appeal to the values and preferences of the target market by developing a strong international brand, encourage future sales by providing efficient delivery of purchases and customer support, increase your reach, decrease costs and enhance the customer experience by developing an easy-to-use e-commerce operation.